Special Olympics Named Among Top Charity Brands

Special Olympics was recently named as being among the top charity brands that consumers can identify, according to results of the latest Harris Poll EquiTrend Brands of the Year ratings. The annual study measures brand equity and health among the nation’s most popular companies and nonprofits.

The rankings are based on three simple questions: How well an individual knows the entity; What they think of it; and, whether they want to interact with it.

Read the full NonProfit Times article.

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